Many Europe-based casinos have experienced explosive growth in the past few years as many more players have embraced online gaming. This has led to even more casinos opening, causing even more competition in the almost crowded European theatre. One casino that stands out is Energy Casino, one of the fastest-growing casinos in Europe.
Understanding the Energy Casino Owning Brand
Energy Casino is owned and operated by Probe Investments Limited registered under the laws set in Malta. Unlike other companies that invest in casinos, this investment group owns only one casino, Energy Casino, although that is likely to change in the future as the company and its investment portfolios expand.
The Energy Casino in Malta
Energy Casino is one of the oldest casinos operating in the UK because it was established in 2013. It targets players from Europe, mainly the UK, although it also accepts players from numerous other countries, including in Africa and Asia.
A review of Energy Casino Malta on online-casinos.com shows that its target demographic, as with all of the best online casinos in Malta, is all players over 18 or the legal age depending on the country they are from. However, looking at their website tells a different story.
Their yellow and black brand colours show a brand that embraces a youthful and fun personality, and you also get this sense when you look at the website’s font choices. They are similar to those you would find on other Malta online casino websites targeting a similar younger player demographic. Compare this to the gold, purple, and black theme you usually see on casino websites targeting older players.
Brand Differentiation on Energy Casino
Apart from the brand colours, personality, and modern website look, Malta Energy Casino, as seen on maltayp.com, differentiates itself in several ways. The first is in its selection of offers and promos. While players have access to options like deposit bonuses at other casinos, here they get a lot more.
For example, the Wednesday Live reload feature awards players with 50% of their reload amount up to €50. Players can also unlock free spins on a variety of slot games every midweek, which is a very strong differentiator from casinos that only provide one or two bonuses through a player’s lifetime on their platform.
An Energy Casino Review Malta will also tell you that the casinos have numerous games. These are not the same boring games you get at other casinos that all look similar. This casino uses exclusive game offers as a brand differentiator to bring more players into the casino. And the best thing is that all these games have interesting storylines, excellent graphics, and amazing designs that keep players engaged and immersed in the action. The casino also has numerous casino games alongside the classic slot games you would expect from a reputable casino.
While not as huge of a differentiator (Sendpulse has a guide to brand differentiators) as other factors above, the casinos’ live games are also an excellent attraction for players who want to feel like they are in a physical casino when playing against the house or other players.
On top of all the above, the casino releases new games and retires old ones all the time, meaning there will always be a new adventure for you to go on. You can check out the latest Malta Energy Casino review to see all the latest and upcoming games on the platform.
Malter Energy Casino Marketing Strategies
Another essential part of understanding the Energy Casino brand is through its marketing strategies. Understanding its target demographic, you can see why it chooses content marketing as one of its main marketing strategies.
Its blog is full of crucial information that players will love, and these posts lead to games players love. This funnel is very important for bringing in players who might not have found the casino any other way.
Unfortunately, the casino does not have a large social media presence. A detailed Energy Casino Malta review shows that its Instagram account is live, but there is not much activity on it.
Advocacy for Responsible Gambling
Energy Casino is one of the strongest advocates for responsible gambling in the country and around the world. The brand provides several resources for those who face challenges with gambling, including links to websites for support groups and additional help.
The brand also prominently displays information that can help with gambling addiction. This page includes tips for responsible gambling and realising if you need help with self-control. It also provides resources and tips for self-exclusion and the protection of minors. The latter is crucial as gambling is also becoming a problem among minors and the youth.
Energy Casino Malta is one of the oldest and most reputable casinos in Europe. It attracts millions of players from around the world and targets a unique demographic of younger players mainly from Europe. Its parent company, Probe Investments Limited, is also well-known and respected. The casino is well-positioned to keep attracting players well into the future, although it has to work on its social media presence to reach an even wider player base and audience, according to SproutSocial.com.