Smartphone penetration is going through the roof. In the western markets, more than 75 percent of people have a smartphone and actively use it each day for media, the internet and other consumption. With so many people with internet access in their pockets, online marketing got even higher support from the business sector.
The rise of online shops and e-commerce throughout the various niches also disrupts, leading to a more fierce fight for each customer. The easiest and most cost-effective way to send the message is through digital marketing.
What can we learn from the iGaming industry
The unprecedented growth of iGaming websites is closely accompanied by online marketing efforts. Most well-known online casino companies use diverse channels to deliver the message. Effective ways of promoting iGaming content include blog posts, social media campaigns, and more traditional types of online marketing like banners and advertisements.
Although such output might seem a lot of work, it does bear fruits. One of the critical factors contributing to a high volume of online promotion is competition.
Benefits of online marketing
Fierce competition is why you must find a way to stand out. Most markets are heavily saturated from restaurants, digital agencies, fitness gyms, and other enterprises. So why do businesses turn to digital marketing?
Most small and medium businesses can’t afford standard formats of advertisements like TV campaigns, but they can create a multichannel online marketing strategy. For example, you can create an SEO friendly blog, comprehensive Instagram or TikTok campaign, or share informational videos on YouTube. Google Ads are also a great way to increase your visibility. Online marketing has another considerable advantage over some traditional forms. You can directly measure the impact of most digital marketing campaigns through follow-links, scripts and conversion monitoring. As a result, you can decide how much you will invest and whether the return on investment is worth the effort.
We already mentioned the smartphone expansion, so the probability of reaching potential customers is much higher with online marketing since most of the target audience already has intelligent devices in their hands.
It does require additional investment and time
If you want to create a meaningful online marketing campaign, you must invest your time. One of the critical factors digital marketing has success is interactivity. If you engage potential customers over social networks like Instagram, interaction with followers can increase engagement. Therefore, using Instagram and other social media for fashion brands is essential for growth.
You can promote business through proxy messengers like brand ambassadors or YouTube celebrities for tech merchandise or Instagram fashion bloggers and influencers for clothing brands. Endorsement from social media influencers is critical for many business branches. Another fundamental reason the business sector actively diversifies into online marketing is reputation building. Digital marketing can help your present values and the people behind the product. You can create the promise of quality to customers, actively monitor the delivery and get feedback. If you deliver what you’ve promised, online marketing can significantly enhance brand reputation and customer retention.
The goal of any marketing is sales. Since it is so easy to track the success of online marketing, you can see its direct influence on sales numbers. The great thing about digital marketing is you can start it immediately without third party help. However, you can employ professionals if you want to reach specific goals and have a quality multichannel digital marketing strategy.
Google claims companies that use digital marketing tools have almost three times more sales growth than organisations that don’t use these channels.
Like in any marketing effort, it’s not enough to post something out there. Instead, you should work on it constantly and slowly figure out what works and which practices you can abandon.